A highly anticipated new device from OpenAI will have a unique look, complete with moving parts that help give it personality, and likely cost more than $300, according to people familiar with the matter.

The product — essentially a smart speaker without a display — will be shaped like a doughnut that’s roughly the size of a hockey puck, said the people, who asked not to be identified because the work is confidential. The idea is to make the device easy to carry around the home with one hand.

OpenAI is looking to break new ground with the product, which is slated for release in 2027. The device will be positioned as an artificial intelligence-first computer that can help users get things done, the people said. And the design should help it stand out from current smart speakers, a category dominated by Amazon and Alphabet’s Google.