In brief

• Bitwise has cut about 14% of its workforce, taking headcount to around 155 from roughly 180, the asset manager confirmed to Bloomberg.
• CEO Hunter Horsley says the remaining workforce is still the largest in the firm's eight-year history, and expects growth to continue.
• The firm said it runs more than 70 products and about $9 billion in assets, including a $2.3 billion spot Bitcoin ETF.

Bitwise Asset Management has cut roughly 14% of its staff, taking the San Francisco firm to about 155 people from around 180, it confirmed to Bloomberg.

Chief executive Hunter Horsley framed the reduction against a longer arc, telling the outlet that even after the cuts the workforce is the largest in the company's eight-year history, and that he expects growth to continue as crypto is absorbed into the wider economy.

The firm describes itself on its website as managing about $9 billion in client assets across more than 70 investment products, spanning Bitcoin and other ETFs, separately managed accounts, private funds, hedge fund strategies and staking.

The cuts land in a category that has concentrated sharply, with U.S. spot Bitcoin ETFs now holding about $77.5 billion in net assets, of which BlackRock's IBIT accounts for roughly $47.3 billion and Fidelity's FBTC another $10.9 billion, according to SoSoValue. Bitwise's fund holds about $2.3 billion, under 3% of the total. Bitcoin has fallen close to half from the record it set in October 2025 to around $64,000, in a slump now running about 10 months.

A thinning industry

Bitwise joins a lengthening list of crypto firms laying off staff, with Coinbase cutting its workforce by 14% in May as CEO Brian Armstrong cited both the market and the speed at which AI had changed how the company works. Prime broker FalconX cut about 10% of its staff at the start of August, with roughly half its Singapore office let go, and is withdrawing a license application in the city-state to concentrate on derivatives.

Two exchanges have gone further and quit outright, with BitMEX, which invented the perpetual swap in 2016, saying last month it will close on September 23 after more than 11 years. BitMart followed days later, winding down a nine-year-old platform and sending its token lower.

The retail investors who once drove the crypto market are shifting to sports-betting platforms and AI stocks. CoinGecko's second-quarter report indicated that notional volume on prediction markets rose 48.7% to a record $113.8 billion over the three months, while spot volume across the ten largest centralized exchanges fell 27.9% to $1.95 trillion and total crypto market capitalization dropped 12.6%. Barclays analysts have called prediction markets "retail's shiny new toy," while a Wintermute report drawing on JPMorgan data found speculative money rotating steadily into equities since late 2024.

Bitwise's own executives remain bullish on crypto's prospects, despite the layoffs. Chief investment officer Matt Hougan told Bloomberg television this week that the market may be at the bottom of its winter, and argued that the Coldcard exploit, which has drained more than $100 million from self-custody wallets, strengthens the case for holding Bitcoin through an ETF instead.