ITC Infotech, a leading global technology services and solutions provider, today announced a landmark multi-year strategic technology deal with British American Tobacco (BAT). Along with BAT, ITC Infotech will accelerate the transformation of BAT’s technology landscape to drive AI-enabled innovation, strengthen skills, and improve efficiencies.
In this expanded partnership, ITC Infotech will provide technology services to BAT across Poland, Romania and India. ITC Infotech will also continue to collaborate with BAT to scale capabilities at the newly launched BAT Future Capabilities Centre in India, while supporting BAT’s existing technology hubs in Malaysia and Mexico.
This new strategic deal will deepen an already well-established partnership between ITC Infotech and BAT, streamlining end-to-end technology delivery and improving speed, efficiency, and service quality.
As part of the deal, ITC Infotech will strengthen its footprint and onshore capabilities in Europe, which will be strategically redeployed over time to support continued growth across the region.
Commenting on the partnership, Jean-Pierre Cussac, Global Head of IDT Services and Tech Delivery, BAT, said: “Partnering with ITC Infotech enables us to enhance resilience, innovation and agility across our technology operations. Their delivery excellence and domain strength make them a trusted partner as we streamline our operating model, simplify managed services and prepare for the next phase of digital transformation.”
Manas Chakraborty, MD & CEO, ITC Infotech, stated:“This strategic programme marks a milestone in our European growth roadmap as well as in our decades long partnership with BAT. We at ITC Infotech, look forward to working closely with our BAT colleagues in Poland and Romania. This partnership will bring together the exceptional domain experience and complementary technology skills of the two teams which will significantly augment the collective service delivery standards. This alliance reflects our commitment to accelerate BAT’s transformation. Going forward, we envisage many such outcome-oriented long term collaboration opportunities with our clients worldwide.”
About ITC Infotech:
ITC Infotech is a leading global technology services and solutions provider, led by Business and Technology Consulting. ITC Infotech provides business-friendly solutions to help clients succeed and be future-ready, by seamlessly bringing together digital expertise, strong industry specific alliances and the unique ability to leverage deep domain expertise from ITC Group businesses. The company provides technology solutions and services to enterprises across industries such as Banking & Financial Services, Healthcare, Manufacturing, Consumer Goods, Travel and Hospitality, through a combination of traditional and newer business models, as a long-term sustainable partner.
For more information, please visit: http://www.itcinfotech.com.
Published - August 12, 2026 05:41 pm IST