Thailand can capitalise on a growing "discovery economy" as online content, creators and communities increasingly turn inspiration into transactions, creating opportunities for the country to monetise its strengths in tourism, food, wellness, hospitality and culture, TikTok says.

TikTok promotes discovery commerce

Creators turn online inspiration into spending

                                              This story is exclusive for subscribers.

Unlock premium access today.

                                            Unlock premium access today.

99 THB · for the first month, 299 THB/month thereafter.

                                              Cancel anytime. No commitment.