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Three members of the same family have died after being pulled from the water at a British seaside town earlier today - with a fourth fighting for their life.

Ambulances, two helicopters and coastguards rushed to Shoreham-by-Sea at 3pm after fishermen reported seeing a young girl, a boy, a man and a woman struggling in the water.

It has been confirmed tonight that three people from the same family have died. The fourth person pulled from the water is in a critical condition.

Pictures from the Shoreham seaside showed a huge emergency service response to the incident as eight ambulances parked on the shore beside helicopters.

Emergency services remained at the scene, around a 20 minute drive from Brighton, for hours after their 3pm arrival before a police cordon was removed shortly before 9pm.

Road closures had been put in place nearby with the A259 Brighton Road, which runs alongside the beach, blocked in both directions from New Road to Kingston Lane.

Gary and Victoria Flint had taken their children to the beach for the day. Victoria, from Horsham, said: 'We arrived at about three and soon after we heard the siren for the lifeboat.

'We watched it launch then about 20 mins later, it came back. Ambulances started arriving - more and more of them - then the air ambulances started.'

Three members of the same family have died after getting into difficult in the water at Shoreham-by-Sea earlier today

Police, ambulances and rescue helicopters rushed to the scene in West Sussex shortly after 3pm

Eyewitnesses reported seeing police officers carrying evidence bags on the shore containing what appeared to be children's clothing

Earlier today, eyewitnesses reported seeing police officers carrying evidence bags on the shore containing what appeared to be children's clothing.

One told ITV News: 'I was up near the Coastguard tower when I saw two police officers come past me holding evidence bags after they looked to be going through belongings of, presumably, those who were involved in the incident.

'The evidence bags did contain what appeared to be younger child's clothing and other assorted items, and from that, I presume children were involved.'

A spokesman from the RNLI said lifeboat crews were launched at around 2.50pm this afternoon.

Two other lifeboats were also launched from the Brighton lifeboat station shortly after 3pm.

The coastguard, meanwhile, said 'it responded to an incident reported at Shoreham at about 2.45pm'.

They added: 'An HM Coastguard helicopter was sent as well as Littlehampton, Shoreham and Newhaven Coastguard Rescue Teams, and an RNLI lifeboat from Shoreham.'