It's never too early for Santa! John Lewis reveals the top 10 must-have Christmas toys this year - including a £300 Paddington doll's house and a singing K-Pop Demon Hunter
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A £300 doll's house and a K-Pop Demon Hunters singing doll are set to be among the bestselling toys this Christmas, according to early predictions by John Lewis.
The British retailer said physical toys that bring families together to play in their homes will be in favour over screen time this year.
In a top 10 list that predicts the purchases that are likely to dominate wish lists, more than four months ahead of Christmas Day, John Lewis highlighted LEGO toys and scooters, as well as Gruffalo-themed toys.
It also features a wooden breakfast-in-bed set, tapping into the popular lifestyle trend of 'slow living', a set of magic tricks for at-home entertainment and a £299.95 Le Toy Van Paddington doll's house.
John Lewis said the group of toys is likely to spark interest in intergenerational role play and family-orientated games this festive season.
Other predicted bestsellers include popular culture-fuelled collectibles for children like the K-Pop Demon Hunters Rumi singing doll and Momiji's Sugar Plum Wood message doll.
A £300 doll's house and a K-Pop Demon Hunters singing doll are set to be among the bestselling toys this Christmas, according to early predictions (pictured) by John Lewis
It comes as retail chains like HMV and The Works said they have seen a resurgence in demand for 'physical ownership' of toys, games and collectibles among children as well as families looking for screen-free activities.
Meanwhile, John Lewis said the Micro Scooters Gruffalo Scooter was predicted to be a top-selling item this Christmas, which it is selling for £116.95, amid soaring demand for Gruffalo-themed toys.
Alan Wright, toy expert and buyer at John Lewis, said: 'As a nation, we're witnessing a "great play revival", with "playtime" toys – think those that encourage collaboration, creativity and outdoor adventure – making up nearly half of all sales in the John Lewis toy department.
'Families are actively choosing connection over collection and swapping screen time for shared experiences that create lasting memories.'
Elsewhere, Marvin's Magic Treasured Tricks Wooden Set, £39.99, also made the retailer's list.
Marvin’s Magic is bringing back the joyful charm of the classic living room show, with the toy allowing families to embrace the art of performance and build confidence through imaginative role play.
Meanwhile, LEGO (whose sales are up +8 per cent this year) have unveiled their Icons 10361 Winter Village Collection Holiday Express Train, exclusive to John Lewis.
It's designed for families to step away from screens and build together, one brick at a time.