German kebab shops want you for the country’s army: German citizens can now join the Bundeswehr’s medical service by scanning QR codes on street-food wrappers nationwide.
A defense ministry spokesperson told German outlet Berliner Kurier on Wednesday that the new recruitment campaign aims to reach “not only young people” deciding on a career but also “career changers and skilled workers” considering a new profession.
The kebab wrappers form part of what the ministry calls “ambient” advertising — recruitment materials placed in locations where potential applicants go about their daily lives. The kebab joints themselves don’t get paid, and operators voluntarily agree to distribute the material, according to the ministry.