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A woman who started selling clothes on Vinted for extra cash is now set to rake in more than £100,000 a year after turning her hobby into a booming full-time business.
Chloe Lovett, 25, from Sheerness, Kent, had been selling clothes on the resale app on and off for several years while working a minimum-wage job at a local spa.
But last September, she decided to take the plunge and see if she could turn her love of fashion into a career.
Just eight months later, Chloe opened a physical shop, Lovett Or List It, near her home in Sheerness, where customers can buy and sell pre-loved clothing.
She now makes up to £400 a day from online sales alone - meaning she could potentially bring in more than £100,000 a year if she keeps up the pace.
Chloe admits she never expected the business to take off so quickly and says she is still battling the occasional bout of imposter syndrome.
She said: 'I am fully booked six days a week. It is honestly so busy. I just didn’t think it would take off like this. You get imposter syndrome.
'I thought that no one knew who I was or what I was doing. It obviously went crazy. Now the money is coming in but I am really stingy, I won’t go out and spend it.'
Chloe Lovett, 25, from Sheerness, Kent, had been selling clothes on Vinted on and off for several years while working a minimum-wage job at a local spa - until she took the plunge and opened her own shop last year
Chloe opened a physical shop, Lovett Or List It, near her home in Sheerness, where customers can buy and sell pre-loved clothing
She now rakes in £400 a day from online orders alone - and is set to make £100,000 a year if she keeps up the pace
Before making the leap, Chloe had also been helping her partner Jake with his marketing agency, picking up skills which have since helped make her own business successful.
She initially worked entirely from home, but as the number of clothes coming in grew, she quickly found herself running out of space.
Jake had been driving to people's homes to collect bags of unwanted clothes, but eventually could no longer keep up, prompting Chloe to look for somewhere customers could drop their items off.
Spotting an old council office in Sheerness, she soon met with the owner, decided to take a gamble, and officially launched her shop in May.
Inside, rails of pre-loved clothes are carefully organised by colour and size, with Chloe buying unwanted garments from customers by weight before reselling them online and in store.
The entrepreneur said: 'I was using Vinted just for a bit of money on the side. I had done it on and off for a few years but always got busy with other stuff.
'In September I just decided to give it my all and see where it takes me. I never thought that so quickly I would be where I am now.
'I love the fashion side of it and having bits come in. Because it is pre-loved it is all one off pieces. The customers come in and they never know what they are going to find.'
Spotting an old council office in Sheerness, she soon met with the owner, decided to take a gamble, and officially launched her shop in May
Rather than chasing fast fashion trends, Chloe prefers stocking classic pieces which can be worn for years
Inside, rails of pre-loved clothes are carefully organised by colour and size, with Chloe buying unwanted garments from customers by weight before reselling them online and in store
The quality of the stock has also helped bring people back to the store, with one customer recently bringing in five pairs of never-worn Levi's jeans which still had their tags attached
Rather than chasing fast fashion trends, Chloe prefers stocking classic pieces which can be worn for years.
And so far, there is no typical customer - with everyone from teenagers to pensioners visiting the shop.
She takes 'everything and anything' women's fashion-related, although she says she has quickly learned what her customers are most interested in.
The quality of the stock has also helped bring people back to the store, with one customer recently bringing in five pairs of never-worn Levi's jeans which still had their tags attached.
Chloe said: 'I have people come in weekly just to see what I have got new in. I am learning along the way. The shop has been in a hundred different styles, and I have now got it to where I want it to be.'
She says the clothes also offer a glimpse into the shopping habits of others, with many garments having been bought in sales and then left unworn.
She said: 'It is crazy what people have and what people don’t wear.
'It is a lot of stuff that was bought in the sale. They picked it up because psychologically they thought they were getting a saving even if they didn’t like the item or know where to wear it.'
Her next goal is to move into a commercial industrial unit within six months, where she hopes to bring in staff as the business grows
For now, Chloe is the shop's only employee - although she does have a four-legged assistant in the form of her Jagdterrier, Dolly, who has quickly become a favourite with customers
Despite the popularity of the shop, most of Chloe's income still comes from her online sales, with her website launching last week.
She also sells some items to other resellers when they don't appeal to her own customers, meaning little of the donated stock goes to waste.
For now, Chloe is the shop's only employee - although she does have a four-legged assistant in the form of her Jagdterrier, Dolly, who has quickly become a favourite with customers.
She said: 'When my dog is not in here, every single person who comes in asks where is the dog. Everyone comes for her. She gets paid in treats.'
The business is currently open six days a week, with Sunday kept as Chloe's rest day.
Her next goal is to move into a commercial industrial unit within six months, where she hopes to bring in staff as the business grows.
Chloe said: 'I enjoy it just being me. Loads of people were saying that I should get someone in but I just enjoy doing every aspect myself.
'Obviously give it six months and I will definitely need someone to help me but I just really enjoy my own company.'
Looking back on the decision to leave her old job behind, Chloe has no regrets, as she adds: 'I have definitely made the right choice. It is really fun. I love working on my own and doing what I want to do.'