With just over three weeks to go until Sweden’s election, the campaign is intensifying. But reaching voters is trickier than usual this year thanks to new EU limits on political advertising. This might explain an explosion of political posters, sponsored buses and creative political rallies.

Host James Savage is joined this week by panelists Emma Löfgren and** Richard Orange. **

Here are links to some of the topics discussed in the episode:

2026 Swedish election

• Swedish bus operator removes anti-immigration ads after drivers call in sick
• Centre Party bets on Tidö bloc collapse to open door for new coalition

Working in Sweden

Brexit

Health

You can listen to the latest episode here:

Or follow Sweden in Focus wherever you listen to podcasts. 

Get Membership+ to listen to all The Local's podcasts

Sign up now and get early, ad-free access to a full-length episode of the Sweden in Focus podcast every weekend, as well as Sweden in Focus Extra every Wednesday.

Please visit the link that applies to you and get a 40% discount on Membership+

• For signed-in members: Upgrade to Membership+
• For new members:- Get Membership+

Already have Membership+ but not receiving all the episodes? Go to the podcast tab on your account page to activate your subscription.