USA Fencing CEO Phil Andrews is betting the runup to the 2028 Los Angeles Olympics can make the traditionally niche sport more widely popular in America, and is hoping that growth can reach beyond its affluent base.

A report by USA Fencing published this month shows its membership has reached an all-time high of 45,157, supported by a record 752 affiliated clubs across the country, which already surpasses the body’s original target of 700 expected by 2028.

The American fencing governing body is now targeting 70,000 members ahead of the Games, while its commercial push has also expanded, with marketing and communications projected to generate $2.8 million in the coming season.