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Maya Jama has unveiled her new blonde hair as she showcased her bold transformation in a new Instagram snap on Friday.
The Love Island presenter, 31, who has been rocking dark brunette locks so far on the show, has switched up her look for a lighter colour.
Maya's long locks were styled in loose beachy waves and she was wearing a white racer vest top with a pair of snake print trousers.
Suggesting she didn't recognise herself with her new look, Maya wrote: 'Who is sheee'.
Maya showed off another stunning look earlier this week when channelled 80s Cher in a very sexy body stocking during an appearance on Love Island.
She looked incredible as she strutted into the Love Island villa on Thursday night's episode amid rumours she's 'tipped to quit' the ITV show.
Maya Jama has unveiled her new blonde hair as she showcased her bold transformation in a new Instagram snap on Friday
The Love Island presenter, 31, who has been rocking dark brunette locks so far on the show, has switched up her look for a lighter colour
She flashed her bra and black thong in the sizzling number, which featured eyelet detailing along the neckline and hips.
Cher, now 80, became a fashion icon by popularising sheer and daring body stockings, famously designed by Bob Mackie.
It comes amid rumours that Maya is 'tipped to leave Love Island' as her career reaches new heights.
The TV host took over from Laura Whitmore, who presented for three seasons, and has been fronting the ITV2 show ever since.
However, Love Island saw just 600k viewers on ITV2 for its opening show of series 13 last month – a fall of almost 50 per cent year on year.
But this is no stress for Maya, who has no shortage of offers for other projects to keep herself busy.
As well as presenting Love Island UK, Maya has been busy filming Celebrity Traitors UK and Guy Ritchie's The Gentlemen.
Maya showed off another stunning look earlier this week when channelled 80s Cher during an appearance on Love Island
She flashed her bra in a very sexy body stocking as she strutted into the Love Island villa on Thursday's episode (pictured Cher)
The Gentlemen will mark Maya's major acting debut, bringing glam and sexiness to the crime comedy.
She has also reportedly been in talks with ITV bosses about replacing Emma Willis as host of The Voice UK.
The Love Island presenter has been courting a sea of new offers from TV bigwigs on both sides of the Atlantic, after travelling to the US to promote her role in The Gentlemen earlier this month.
After Emma landed the coveted Strictly Come Dancing hosting gig, ITV have reportedly offered Maya the job of The Voice host, but she is yet to accept due to other commitments under consideration.
It would be a coveted new primetime job for the star, after her last show, Walk The Line was axed in 2022.
It comes amid rumours that Maya is 'tipped to leave Love Island' as her career reaches new heights (pictured on Good Morning America earlier this week)
ITV have reportedly been left waiting to hear Maya's response, after she received new offers from American TV bosses as well.
A source said: 'There have been a lot of approaches to Maya from various networks, including ITV, and shows in the UK and Stateside.'
They went on to tell The Sun: 'The Voice producers and her did have meetings but because of her other commitments the conversation didn't progress.
'Right now, she and her management are evaluating all of the opportunities and planning her next moves.'
The Daily Mail has contacted representatives for ITV and Maya Jama for comment.