Everyone is getting in on the smart glasses arms race, including Apple, apparently.

Mark Gurman at Bloomberg has a new report on Apple's planned entry into the smart glasses market, a move that has been rumored for some time. According to Gurman, Apple will unveil the device at next year's Worldwide Developers Conference, a nominally software-focused event Apple holds every June. Presumably, the glasses would then be available for purchase sometime before the end of 2027.

It's still unclear exactly what form Apple's glasses would take. Meta and Samsung, among others, have created a template in recent years for glasses that include cameras for photography and video, and for showing the world to an onboard AI assistant, but that obviously comes with plenty of privacy concerns. Gurman said Apple is mulling over removing cameras entirely or removing the ability to take photos and videos, with the cameras serving solely to provide context for an AI assistant.

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The glasses will also reportedly not include any displays, which has been true of most existing smart glasses to date.

After the fairly resounding failure of Apple Vision Pro, it would have been reasonable to think that Apple would hold off on releasing any more face-worn devices for a while, but evidently not.

Alex Perry is a tech reporter at Mashable who primarily covers video games and consumer tech. Alex has spent most of the last decade reviewing games, smartphones, headphones, and laptops, and he doesn’t plan on stopping anytime soon. He is also a Pisces, a cat lover, and a Kansas City sports fan. Alex can be found on Bluesky at yelix.bsky.social.