PCSO swiftly rolls out relief operations for flood-hit Davao City

In response to President Ferdinand R. Marcos Jr.’s directive, the Philippine Charity Sweepstakes Office (PCSO) immediately mobilized its relief operations on Saturday, July 25, in response to the flash floods that hit several areas in Davao City, underscoring the agency’s commitment to provide immediate assistance to calamity-stricken communities.

Less than a day after the flooding, the PCSO activated its quick response mechanism by directing its regional branches to coordinate relief efforts on the ground, while tapping its network of Authorized Agent Corporations (AACs) to augment the agency’s relief operations. Among the first to respond were Hexaprime Inc., Magic Three (3) Gaming Corporation, Northman Gaming Corporation, and Antiguas Gaming Corporation, with other AACs expected to extend support as relief efforts continue.

The flash floods hit Davao City on Friday, July 24, after heavy rains triggered by the southwest monsoon caused rivers and waterways to overflow, affecting thousands of residents and prompting emergency response operations.

PCSO General Manager Melquiades A. Robles said the agency wasted no time in deploying assistance, stressing that speed is critical in disaster response.

“Time is of the essence during calamities. Every hour counts in bringing much-needed assistance to affected families. Through the immediate mobilization of our regional offices and the invaluable support of our Authorized Agent Corporations, we are able to respond swiftly and extend help where it is needed most,” Robles said.

The immediate relief operations are in line with President Ferdinand R. Marcos Jr.’s directive for government agencies to ensure prompt and efficient delivery of services during emergencies, recognizing that rapid response plays a crucial role in reaching more Filipinos affected by disasters.

Robles said the agency’s extensive network of regional branches and private-sector partners enables the PCSO to immediately respond to emergencies in various parts of the country, allowing relief goods to be mobilized and distributed without delay.

“The PCSO remains steadfast in its commitment to serve the Filipino people, especially during times of crisis. We will continue working with our regional offices, local government units, and partner organizations to ensure that assistance reaches our affected kababayans as quickly as possible,” he added.

The agency said it continues to monitor the situation in Davao City and stands ready to provide additional assistance as needed, in coordination with local authorities and other government agencies.

The swift deployment of relief operations reflects the PCSO’s continuing commitment to responsive public service and its role as a reliable partner of the national government in delivering immediate humanitarian assistance to communities affected by natural disasters.

ADVT.

This article is brought to you by PCSO.