NTT Docomo Financial Group plans to sell more banking and other financial functions to businesses, aiming to tap into customers of regional banks and other partners, CEO Takashi Hiroi said in an interview.

The Japanese company, a unit of wireless operator NTT Docomo, will target regional banks seeking to strengthen point programs and businesses such as transportation with larger customer bases.

The strategy will “allow us to reach customers beyond Docomo’s ecosystem indirectly through its partners,” Hiroi said.

Docomo Financial, launched on July 1, owns SBI Sumishin Net Bank, which is scheduled to be renamed Docomo SMTB Net Bank on Monday, as well as Monex, a securities firm.

Hiroi said his company’s services allow partners to use banking functions and point rewards to “keep users within their ecosystems.” Docomo Financial already provides banking functions to companies including Japan Airlines.

Docomo’s retail stores will begin offering banking services, including account openings, in stages starting in August.

Major banks have been consolidating branches. “Being able to speak with people intimidated by online banking in person is a major advantage for us,” Hiroi said.

He also said the move could create new revenue opportunities for stores struggling in Japan’s mature cellphone market.

The company also plans to upgrade its financial apps, eventually turning its dBarai payment app into what it calls “a super app” offering a wide range of services on a single platform.