Chip Ganassi Racing is entering the media business and will feature former Associated Press Motorsports Editor Jenna Fryer as its Director of Media.
Chip Ganassi Racing (CGR) will launch a new in-house editorial division called CGR Media. It is a strategic initiative designed to produce premium long-form video and print content for fans while delivering enhanced value to its partners in an evolving media landscape, keeping the team as a leader in motorsports competition and innovation.
CGR has named longtime motorsports journalist Jenna Fryer to oversee the division, which will encompass public relations and expanded storytelling efforts.
“As the media landscape continues to shift, it’s critical that we evolve alongside it,” team owner Chip Ganassi said. “This new division allows us to control our narrative, tell richer stories about our people and performance, and create meaningful value for our partners through premium, owned content. Jenna’s experience and voice in this sport make her the ideal leader to build something truly special and unique.”
What Chip Ganassi Racing Media Will Do
The new division will focus on creating compelling, original stories, including documentary-style video, and behind-the-scenes, high-quality editorial features. By investing in content creation capabilities, CGR aims to deepen fan engagement and provide partners with integrated opportunities that extend beyond traditional sponsorship models.
Fryer, widely respected for her decades of coverage at The Associated Press, brings deep industry knowledge, storytelling expertise, and credibility to the role. She will oversee editorial direction, in addition to leading CGR’s PR strategy and execution nationwide as the organization continues to build this new media platform.
"When the AP informed me, it was changing my role and the way we cover sports, Chip was one of the first people I called,” Fryer said. “His immediate response was, 'How do we continue telling these stories in the best possible way?’ That conversation helped spark the vision for what we’re building today.
“I'm excited to join Chip Ganassi Racing at such a pivotal time, where world-class storytelling will be an integral part of this world class organization. There are incredible stories inside this team, and I'm proud to help bring them to life in deeper, more meaningful ways for the whole motorsports community."
How CGR Media Division Will Operate
The CGR Media Division will work collaboratively with the team’s digital content team and partners to develop tailored storytelling initiatives. In an era where teams are increasingly acting as media platforms, CGR is positioned to lead by combining on-track excellence with world-class content production.
This move reflects Chip Ganassi Racing's commitment to staying at the forefront of both competition and commercial strategy, reinforcing its role not only as a championship-winning race team, but as a dynamic content engine within the global sports ecosystem. CGR Media will ultimately be supported by a new website and mobile app, creating a centralized destination for premium editorial, video, and behind-the-scenes content that deepens fan engagement and delivers greater value to its partners.
As many mainstream media outlets deal with challenges, professional sports leagues and its teams have taken alternative opportunities of getting the word out by creating their own media companies.
CGR Media with Jenna Fryer at the helm is the latest to take that path to continue to inform readers.