A food brand as American as apple pie is offering a beans-and-merch box that honors a U.K. dinnertime favorite.

Bush’s Beans, founded in 1897 by A.J. Bush, launched a limited-edition “Beans on Toast Kit” Thursday that includes a can of Bush’s newest product, Beans on Toast Baked Beans, two slices of white bread and a yellow Bush’s Beans soccer jersey with “BEANS” emblazoned across the chest.

The offbeat offering is a way for Americans to tap into British culture and sport in the wake of the World Cup which drew hundreds of thousands of fans to games across the country.

“Beans on toast has been a British staple for generations, and we loved the idea of giving Americans an easy way to discover why it's stood the test of time,” Bush’s Vice President of Marketing Dena vonWerssowetz said in a statement.

Bush’s kit costs $10 plus $5 shipping to the continental U.S. only. The deal is available at Bush’s online store for five days and only while supplies last on Thursday, Friday, Monday, Tuesday and Wednesday.

Bush’s soccer-themed kit is the company’s second limited-edition summer promotion in 2026. In May, the company released a three-pack of special summer-themed flavors: dill pickle, apple pie and Rocket Pop.

Beans on toast is an institution across the pond - as of 2026, it’s the No. 8 most popular dish in the U.K., according to polling firm YouGov.

Its origins go back at least as far as a London tea shop that served it in 1894, according to a collection of culinary essays presented to the 1991 Oxford Symposium on Food and Cookery.

The dish gained more popularity when American company Heinz promoted its beans in the UK in the late 1920s, the U.K.’s History of Advertising Trust notes.

Canned beans’ nutritional value - UCLA Health called them “nature’s perfect food” for their fiber and protein content - and low price have made them more popular over the past year as consumers struggle with rising costs of living.

And, in general, they’re a food of choice for U.S. consumers facing a financial crisis, a May article from NPR pointed out.

"We had this big spike in consumption during COVID, because people were cooking from home and it was a shelf-stable food that was affordable," said Tim McGreevy, CEO of bean industry trade group USA Pulses.

Beans have weathered inflation relatively well recently, rising a modest 0.6 percent in June compared to the year before, according to Bureau of Labor Statistics data.

Globally, India consumes the most beans, eating more than 5 million tons a year, according to an analysis from open-platform data site Helgi Library. The United States is fifth on the list, eating around 750,000 tons of beans a year.