Kim Hyung-tae, the director behind the 2024 game Stellar Blade and the CEO and founder of its developer, Shift Up, has asked fans to âshare [their] thoughts withâ him regarding his new AI-generated music video featuring the protagonist of his upcoming game, Stellar Blade: Blood Rainâand, well, turns out the fansâ thoughts arenât too positive.

Shift Up released the ââWanna be in LOVEâ Feat. Evieâ music video late last night, and, before anyone rushes to its defense, the team has been quite upfront about the fact that itâs AI-generated slop. If you head over to the YouTube upload of the video, its description features the âMade with AIâ and âSounds or visuals were altered or fully generatedâ disclaimers. That being said, it doesnât take a genius to figure out that genAI was involved, as Evieâs face is completely different between shots.

But, in case you needed any more evidence, the AI-hallucinated text throughout the music video is borked beyond comprehension. The vending machine Evie stares longingly into features such text as âPreduet Spee,â âRefiil Natice,â and, my favorite, âCustemef Service.â Thereâs also a shot of Evie leaning against a bookshelf with dozens of indiscernible books, including one that appears to be Marcus Aurelius’ Meditationsâor, as it’s spelled in the video, âMeaiiatations.â

You as an artist looked at this and thought it looked good enough to post as an official representation? I'm surprised. It looks unpleasant and you're driving me away from Blood Rain. pic.twitter.com/EB68ZxTFut

— Valcrist (@Valcristerra) July 31, 2026

Surprisingly though, considering Kim Hyung-taeâs love of AI and the backlash to the AI-genâd elements spotted in Stellar Blade: Blood Rainâs reveal trailer at Summer Games Fest in June, fans of Shift Upâs work arenât too pleased with the slop that its CEO has presented them with.

âYou need to stop using Gen AI to promote Stellar Blade,â replied one user on X. âThe backlash will be horrible for the IP and it will not be reverseable.â

âWho the fuck likes this garbage,â replied another. âShift ups music composition was one of their best qualities, this ainât it.â

âI seriously do not understand this guyâs obsession with garbage when heâs got such a talented team of actual creators who create purely with their sheer talent,â stated Twitch streamer BasedLEDA. âWhat are you trying to prove with this slop??? I loved Stellar Blade and its beautiful soundtrack, then I got into Nikke and realized how amazing this guyâs team is, only for him to push this slop on my TL. Iâm afraid that Stellar Blade Bloodrain might be full of this bullshit. Itâs so over.â

But, again, while disappointing, it’s still not massively surprising. During an interview in January, Kim Hyung-tae sung AIâs praises, stating that âone person can perform the work of 100 peopleâ by utilizing the tech. âWe devote around 150 people to a single game, but China puts in between 1,000 to 2,000⦠We lack the capacity to compete, both in terms of quality and volume of content.â