Content creators are hitting back at the owners of a Nantucket antiques store for hanging up a sign reading “No Influencers” as the island grapples with an influx of summer tourists.

Four Winds Craft Guild, which specializes in luxury handwoven baskets and artisan accessories, has faced swift backlash from influencers after it shared a photo of the nautical-style sign with gold lettering hanging in its store.

Paige Lorenze, a content creator with over a million followers whose lifestyle brand Dairy Boy recently opened a store nearby, accused the store of “mocking women” who make content for a living.

“If you call yourself a feminist but proudly put up a 'No Influencers' sign, it’s worth asking who you are attempting to delegitimize, and why,” Lorenze commented on a now-deleted post of the sign.

“Mocking women when they become powerful in a new industry isn’t new,” the YouTuber continued. “It’s just a strange message coming from a store that celebrates a craft with such a rich history of women shaping the island and its economy.”

“One woman with a loyal audience can successfully launch a business at scale,” she added. “That’s a win. This sign isn’t.”

Wishbone Kitchen’s Meredith Hayden called the sign “icky” on her Instagram Stories, while content creator Levi Coralynn posted that “hating influencers has become a socially acceptable way to hate women.”

The store’s owner, John Sylvia, told The New York Times that he put up the “tongue-in-cheek” sign as a light-hearted commentary on the rise of influencer culture that has been changing the Massachusetts island.

He said that people often come into the store to take pictures and don’t buy anything, and sometimes do not engage with the staff.

“I feel sometimes my store is used as someone’s background, a stage,” said Sylvia, whose family has also owned Sylvia Antiques for almost a century.

“I don't have this hatred toward influencers,” he added. “It was more of a joke. It is a problem we should look at as a society.”

He said his partner, Jessica Jenkins, manages the store's social media account and posted the picture of the sign, which quickly drew ire from those who post content for a living.

Some commenters praised the business for standing up to what they saw as a modern public nuisance, which prompted discussion about how the island is changing.

Blogger Erin Gates commented under the post, “I totally understand the annoyance of influencer culture.”

“Nantucket was once a quaint island, but now feels only for the uber rich,” she continued.

She said her visits to the area had been “less and less enjoyable over the years” due to crowds at spots that had gone viral online. "The sign itself is funny."

Meanwhile, Jenkins said that when she walks around the town, she is inundated with “people creating videos on corners of themselves sipping an iced coffee” while posing for photographs.

“I feel that whenever I open Instagram, I see someone show me a guide of what to wear, a guide of where to eat, a guide of what to buy, a guide of how to pack for Nantucket,” said Jenkins.

The island has been the site for multiple influencer brand-backed trips in recent months. This summer, brands like Hotel Lobby Candle and Sam Edelman have transported groups of content creators to the island for stays in exchange for content, which come with lavish gifts and excursions.