UP TO 70% OFF: Lovehoney's annual Black Friday in July Sale is live. Save on sex toys, lingerie, bondage gear, and more during the 2026 sale.

Get up to 70% off sex toys, lingerie, and more.

It's that time of year again: Marketing teams everywhere are going to be singing "It's Christmas in July." Why they do this, I have no idea. I'd honestly like to enjoy my seasons in the appropriate amount of time, but here we are. (Going into Hobby Lobby this past weekend put me into a full spiral; Halloween decorations are out.) But I guess I can't complain too much because it means Lovehoney's annual Black Friday in July Sale is live.

Right now, you can get up to 70% off vibrators, male sex toys, lingerie, and bondage gear. As an added bonus, if your cart hits $99, Lovehoney will let you choose a free gift at checkout. Today's free gift options include a metal butt plug, black lace lingerie, lace wrist cuffs, a mini wand vibrator, a prostate vibrator, a transparent stroker, or a vibrating cock ring.

Hookup apps for everyone

AdultFriendFinder
—
readers’ pick for casual connections

Tinder
—
top pick for finding hookups

Hinge
—
popular choice for regular meetups

If you're trying to get the most bang for your buck, I recommend adding the G-Thriller, Womanizer Starlet 3 (or Liberty 2), and LELO Smart Wand 2 Medium (it's only $119 at Lovehoney but $169 on the LELO site) to your cart. This way, you can have a little bit of everything for less than $250 — add a butt plug as your free gift to cover all your bases.

Of course, only you know what works for your body. So mix and match deals as you please. I only recommended these three for the trifecta: G-spot stimulation, clitoral stimulation, and a high-intensity wand that'll get you off in seconds (yes, I have a Smart Wand too!).