MANILA, Philippines — Kadiwa stores nationwide has generated more than P4 billion in cumulative sales as of July this year, largely driven by the government’s subsidized rice program, the Department of Agriculture (DA) said. Based on DA’s data, Kadiwa ng Pangulo outlets recorded P4.42 billion in sales from July 2022 to July 20 this year, benefiting more than 12 million consumers through 22,178 marketing activities. READ: Malacañang mulls over fully funding Kadiwa centers More than half of Kadiwa sales came from the Benteng Bigas, Meron Na program, which sold P2.4 billion worth of cheaper rice to about 12.1 million beneficiaries. […]...Keep on reading: Kadiwa sales surpass P4 billion, driven by rice program