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British families may be in the midst of their summer holidays, navigating the queues and crowds that come with them.
But holidaymakers planning ski trips later this year have been dealt a blow after a winter sports travel company went bust, the latest in a string of travel firm collapses.
Ski Yodl Ltd, founded in March 2018, has voluntarily entered liquidation.
The Norwich-based company previously offered ski holiday packages to destinations such as the French Alps, but now trips have been cancelled.
On LinkedIn, the company describes itself as 'a collective of ski industry professionals driven to create a customer-centric booking experience with skiing at its core'.
A ski package holiday company has entered voluntary liquidation
A statement from ABTA said: 'We are sorry to inform you that former ABTA member, Ski Yodl Ltd, is subject to a voluntary winding-up order and appointed a liquidator for that purpose on 22 July 2026.
'The company sold package holidays; we do not believe that there were any current customer bookings for package holidays at the time of liquidation.'
However, customers who believe they may be affected should contact ABTA.
It added: 'The company also sold accommodation only, which they did not protect with ABTA.
'Customers that paid by credit or debit card and had accommodation-only bookings will need to contact their card issuer for assistance with obtaining a refund.
'Any customers that paid by other means such as bank transfer will need to register their claim with the liquidator, RCM Advisory Limited.'
Unfortunately, it's not the only holiday company to go bust as of late, spelling chaos for upcoming travel.
It's the next firm to be affected, in a string of travel company closures
Travel Bespoke Ltd launched in 2011 and operated under the names Chalet Bespoke, Ski Bespoke and Spa Bespoke.
It ceased trading as an ATOL holder earlier this year.
ATOL protection ensures customers can receive a refund if their travel company collapses before they travel.
Its website is no longer accessible.
The Civil Aviation Authority's (CAA) ATOL failures page says affected customers protected under the scheme have been contacted directly.
Additionally, Simply Florida Travel Ltd – which covered destinations such as Disneyland, Disney World, Universal Studios, New York, Toronto and Niagara Falls, as well as cruises – ceased trading as an ATOL holder on January 20, the CAA announced.
Plus, Regen Central Ltd, which sold flights and hotel packages, ceased trading in January after 17 years in business.
And last year, another UK travel company collapsed into liquidation after running for 55 years.
Ickenham Travel Group ceased trading as an ATOL holder on November 20, the CAA announced.
It doesn't bode well for future travels, with fears growing over the state of the travel industry
Also in January, Revo Hospitality Group collapsed – potentially affecting up to 260 hotels in 12 countries.
The company first hit the market in 2008 and now operates in 146 different cities around the world.
It has a range of properties – some operating under franchises such as Hilton, Accor and Marriott, while others are under its own brands like Hyperion and Aedenlife.
Revo has reportedly declared insolvency due to the 'economic crisis'.