Jeff Bezos and Leonardo DiCaprio are facing intense scrutiny for their newly launched wildlife conservation initiative.

The Amazon billionaire, 62, and One Battle After Another actor, 51, recently announced the creation of the Phoenix Species Project, a $200 million commitment to “bring 100 of the world’s most threatened species back from the brink.”

The project, created through their foundations — the Bezos Earth Fund and Re:wild — is described as “the largest single philanthropic initiative ever dedicated to the recovery of Critically Endangered species” across 30 countries.

Their venture has been met with swift criticism, with many accusing the pair of “greenwashing,” a deceptive marketing tactic in which organizations portray themselves as environmentally friendly while concealing a broader negative environmental impact.

“As soon as people realize and actually feel the effects of what those rich f**** did to our planet they suddenly start their greenwashing campaign,” one person wrote on Reddit.

“Propaganda, billionaires are the problem, not the solution,” a second declared.

“We just want you to pay taxes,” a third begged, while a fourth quipped: “The middle class in America is an endangered species.”

“Uber-wealthy people helping a fraction of the problems that they cause,” another claimed. “For publicity.”

Some argued that Bezos’s contribution to the project felt disingenuous, given that Amazon continues to build data centers nationwide, which harm the environment and surrounding communities.

“A far more effective execution would be to just stop destroying it with your private jets, mega yachts, and data centers,” one insisted.

“The performative nonsense whilst doing so much harm to the environment with their companies, their jets, their multiple houses, their yachts, their movie productions, etc.,” a second agreed.

“For Jeff Bezos this is spare change to try to greenwash his reputation,” a third added, “but nonetheless the money is very welcome.”

“Wow Jeff’s finna try to save the actual Amazon,” a fourth joked. “Bout damn time.”

Several defended DiCaprio’s efforts, reminding others that the Titanic star is “really big into the environment.”

“He was a long time friend of Dr. Jane Goodall and even gave the eulogy at her funeral,” one noted. “This isn’t the first environmental initiative he’s led or even donated to.”

“Agreed,” another responded. “This is DiCaprio wrangling Bezos’ money for a good cause and Bezos trying to crib some goodwill.”

The Independent has contacted DiCaprio’s and Bezos’s representatives for comment.

DiCaprio initially announced the initiative’s launch on Instagram, alongside a montage of clips of nature and wildlife. “When I co-founded Re:wild, we set out to scale the protection and recovery of threatened species in critical ecosystems around the world,” the Oscar winner said in a voiceover.

“Over the years, it’s become clear that the species closest to extinction are often the ones holding entire ecosystems together. Save them, and we save every forest, every river and every life in their habitat.”