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The cookie appears to have finally crumbled for the Duke and Duchess of Sussex.
Official figures show their latest film, a documentary about US girl scouts selling cookies, was beaten at the US box office by a compilation of cat videos on its release this weekend.
The 91-minute film, Cookie Queens, failed to make the top ten releases, earning less than £250,000 from showings in 446 cinemas across the USA.
It charted in 13th place, according to movie website Box Office Mojo, generating just £500 per cinema screening.
Embarrassingly, it was beaten by CatVideoFest 2026, which pulled in £421,334 despite airing in 191 fewer screens than Cookie Queens.
That landed in tenth place and featured a compilation of clips sourced from the internet, including cats on skateboards and surfboards.
Harry and Meghan produced Cookie Queens under their Archewell Productions banner, which marked their theatrical debut as executive producers.
They attended its world premiere at the 2026 Sundance Film Festival in Salt Lake City in January, though there appears to have been little promotion ahead of its release.
Meghan, Duchess of Sussex, with girl scouts at special screening of Cookie Queens, on which she was an executive producer
The film, which follows girl scouts selling cookies, failed to make more than £250,000 in its opening weekend
Cookie Queens was beaten by CatVideoFest, a compliation of cat videos
Neither Archwell Productions nor its distributor Roadside Attractions have revealed the costs to make and screen the project.
Despite Meghan promising that the movie is 'absolutely irresistible', it has received mixed reviews from critics.
US website Variety, who were once supporters of the pair, described it as 'too much of a reality-show ramble'.
Critic Owen Gleiberman said the film lacked emotion, writing: 'Cookie Queens is a movie about precocious American girls learning to work the system, not fight it.'
The San Francisco Chronicle said it is 'as staged as it is sweet'.
Roadside Attractions told US entertainment website Deadline that it had performed well with groups of current and former girl scouts.
'We're encouraged by the response and believe the film has a long life ahead as it continues to reach its many audiences,' they said.
Earlier this year it was confirmed Netflix had dropped Meghan's TV show and her and Harry's $100million (£74million) contract with the streaming giant was downgraded to a 'first look' deal.
Despite the deal, Cookie Queens was not picked up by the platform.