CLACTON-ON-SEA — Voters seeking to re-elect Nigel Farage Thursday will have to scan past an array of comedy characters and oddballs on the longest ballot paper in British history.

The man who hopes to be the U.K.’s next prime minister is all but certain to retain his seaside fiefdom of Clacton — but his self-styled “people versus the establishment” electoral gambit is sowing some seeds of discontent even among loyal supporters.

Fear of Clacton becoming a “laughing stock” is a common refrain during a pair of focus groups POLITICO attended in the run-up to this week’s election.