Good wine doesn’t have to be expensive. Supermarkets are full of great bottles now, whether you want a fresh white wine for drinking outside or a big glass of red wine to pair with a Sunday roast.

With feeds full of genuinely good, low-cost bottles, social media has played a big part in making wine feel more accessible. From the viral £10.99 “chicken wine” (La Vieille Ferme rosé) to Aldi’s award-winning sauvignon blanc and Asda’s playful alternative to Whispering Angel, Screaming Devil, plenty of bottles have blown up online and actually live up to the hype.

TikTok personalities like Lucy Hitchcock, known as @Partnerinwineuk, frequently cause bottles to dry out at M&S and Waitrose, as their recommendations fly off the shelves. Meanwhile, wine influencers like Hannah Crosbie and Tom Gilbey are helping strip away the snobbery, making wine feel far more accessible to everyday drinkers.

“Wine is a whole aisle now, as people want more variety as well as value, and supermarkets have wisely chosen to invest in their wine buyers and relationships with producers – because this is how most of us buy our wine,” says Libby Brodie, wine consultant and columnist. The same can be said with supermarket champagne and whisky, where growing demand has led to a wider selection and higher-quality offerings.

According to Sinead Murdoch, sommelier and co-founder of restaurant Tasca, supermarkets are increasingly appealing to more discerning drinkers. “Now top wine buyers are working for supermarkets, and the growing competition is raising the standard of what ends up on the shelves.” This means that shoppers can now find bottles that rival those in specialist wine shops, without having to spend a fortune or hunt for rare finds.

That said, it can still be hard to know what to pick up, so to make things easier, we spoke to the experts. Below, sommeliers and trusted wine voices share their top supermarket wine picks. Read on for what’s worth adding to your basket right now.

• Bestcrisp white wine
• ABV12.5%
• CountrySpain

“If you like crisp and fresh wines, like sauvignon blanc or pinot gris, then this Albariño is one to try,” Brook suggests. “It's zesty, with a touch of apricot, lime and even a salty edge.” Perfect for summer, Brook recommends pairing it with seafood – “delicious”.

• Bestwine for barbecues
• ABV13%
• CountrySouth Africa

“It's barbecue season, and if there's anything the South Africans know how to do, it's cook over a fire,” Brook says. “This South African red blend is predominantly Pinotage - a bold grape native to the country. You'll find a bottle at every BBQ.”

Brook describes the bottle as smooth, fruity and a little smoky. “Pop yours in the fridge for 20 minutes then serve alongside your grilled lamb chops, burgers and charred veggies.”

• Bestrosé wine
• ABV12.5%
• CountryGreece

“If you love a food-friendly wine, then you're going to love this,” says Hitchcock. “For those who love Côtes de Provence but want to step outside their comfort zone, this dry Greek rosé offers a fragrant, zesty twist with citrus, peach, cherry and a hint of rose.”

At less than £10, it’s an affordable and crowd-pleasing bottle to take to your next dinner party.

• BestWhispering Angel alternative wine
• ABV12.5%
• CountryFrance

“This elegant rosé blends seven grapes from across Provence into a silky-smooth wine bursting with raspberry, peach, citrus and a hint of rosemary,” Hitchcock says. She describes it as “The perfect sunshine sipper to make any summer moment feel extra special.” If you’re looking for a Whispering Angel alternative, this is the bottle to buy.

• BestVinho Verde wine
• ABV10%
• CountryPortugal

“Not only is this wine just 10% ABV, it's aromatic, zesty, and has a tiny spritz, too,” Brook explains. “Vinho verde is Portugal's flagship white, and it's possibly one of the most refreshing wines on a warm day.”

• Bestsparkling wine
• ABV12%
• CountryEngland

English wine has a bad reputation, but Murdoch describes this bottle from Sussex as “A wonderful fizz.” She adds that “There’s nothing better than enjoying something made closer to home,” Murdoch says. “This sparkling wine has a real energy to it. It’s full of exciting, racy lemon and green apple skin notes that are balanced out perfectly by raspberries and strawberries.”

On top of all that, “It has that classic English countryside orchard feeling to it. I’d recommend it as a summer barbecue aperitif.”

• Bestsubtle spritz wine

“I'm currently obsessed with vinho verde,” says Hitchcock. “It's got a subtle spritz which makes it super refreshing.”

Described as “bright and zesty”, this bottle is just 10% ABV. “The Vinho Verde bursts with lime and pear making it the ultimate refreshing sip for sunny days and laid-back summer lunches.”

• Bestwine served with cheese
• ABV11.5%
• CountryFrance

“As close to champagne as you can get, this Cremant blanc de blanc is made the same way, from the same grape, but from just down the road in Burgundy,” Brodie says. “Fresh, flavourful with a creamy effervescence – this is heaven with a baked camembert.”

• Bestalternative wine to Champagne
• ABV11.5%
• CountrySpain

“Cava offers exceptional value when you're looking for an alternative to champagne,” says Brook. “Made with the same method as champagne – a second fermentation in the bottle to get those vibrant bubbles – it's a refreshing alternative, and this one's rich, creamy, and delicious.” This cava from Co-op is perfect for a celebration.