FIFA’s move to privatize a new commercial subsidiary with the help of a Trump-linked venture capital firm is drawing scrutiny from the EU.

On Tuesday, FIFA published a proposal to privatize the commercial operations of the men’s and women’s World Cups. A venture capital firm headed by Josh Kushner, the brother of U.S. President Donald Trump’s son-in-law Jared Kushner, is lined up as the lead investor in the proposed deal — the latest sign of the American leader’s influence over the beautiful game’s governing body.

“Commercial success should strengthen football, not consume it,” EU sports Commissioner Glenn Micallef said in a post on X. “Hands off our game.”