Novo sues Lilly, claiming misleading ads in weight-loss drug battle ReutersNovo Nordisk sues Eli Lilly, alleging misleading GLP-1 advertising CNBCOzempic maker Novo Nordisk sues US rival over ‘materially misleading’ ads | Pharmaceuticals industry The GuardianNovo Nordisk says it’s suing Eli Lilly, accusing it of false advertising NBC NewsGLP-1 ad war spills into court as Novo Nordisk alleges Eli Lilly ignores science The Washington Post