Amazon has revealed that its upcoming Great Freedom Sale will begin on August 7 this year, going live at amazon.in at 12 AM.

Both Prime and non-Prime customers will be able to shop for goods across product categories, and leverage short-term discounts as well as stack bank offers.

Amazon also announced that its Prime members were in for a “special treat with extra savings,” with the details set to be revealed closer to the date.

The e-commerce giant touted bank offers for eligible credit card users and EMI customers.

A number of Indian brands and e-commerce platforms promote Independence Day deals and sales in August, upping the incentive for customers to move more of their wish-listed items into their checkout carts.

However, the rising price of memory worldwide has also put both gadget-makers and customers under pressure. In particular, smartphone and laptop-makers are trying to entice buyers with new AI features, while customers are wary about sudden price jumps.

“During the shopping event, customers can look forward to exciting savings through special curations such as Top 100 Deals, Blockbuster Deals, Trending Deals and 8 PM Deals across categories including smartphones, laptops, televisions, large appliances, fashion, beauty, home and kitchen, groceries, everyday essentials and more. Customers across 100% of serviceable pin codes of India can get access to these deals,” shared Amazon in a blog post about the upcoming sale.

Tips for making the most of an e-commerce sale:

Published - August 03, 2026 11:53 am IST