We’ve closed over $120,000,000+ in sponsorships at SaaStr over the years. And I’m still learning about real marketing ROI from them. For a long time, I thought most marketers were doing it backwards. Here’s the pattern I kept seeing: when a company’s growth was exploding, everyone wanted to sponsor everything. Events, podcasts, newsletters — all... Continue Reading
I Was Wrong About Marketing ROI. Here’s What $100,000,000+ in Sponsorship Sales Taught Me.
