This is Behind the Blog, where we share our behind-the-scenes thoughts about how a few of our top stories of the week came together. This week, we discuss the mainstreaming of Flock, media appearances, and Spotify's AI move.

EMANUEL: The news that Spotify will start tagging artists on its platform as being AI generated, and that it will not promote them, might be a sign that we’re approaching peak AI slop. What that moment looks like, to me, is not about the sheer quantity of AI generated content in the world, but about the tipping point where people and more importantly platforms, start rejecting that content algorithmically. Platforms could do this by attempting to detect and limit the spread of that content, and people will do it organically by expressing their preferences with clicks, time on page, and other signals that inform the algorithm.