• OVHcloud will raise dedicated server prices from September 2026, with latest-generation Game range going up by as much as 87%
• Current-generation hardware will see increases of 51%, while older, 2024-gen hardware will see prices go up by 28% on average
• Move is linked to AI-related surge in memory and storage prices, with OVHcloud CEO stating the former has increased sixfold and could potentially double again by early 2027

French cloud platform OVHcloud is sounding the alarm for customers who use its dedicated gaming servers about a price increase that kicks in starting in September 2026 for server configurations, including its 'Game' offerings, that currently start at $357 on the US storefront.

In a post on X, CEO Octave Klaba highlighted the projected price increases as a percentage over prior commitments, stating that while 2024-built machines would not see a price increase, Gen 2026 would see a mammoth 87% increase in cost for consumers.

This marks the steepest increase across the board; otherwise, Gen 2026 servers saw a +51% increase in cost, even as OVHCloud states that existing options would see a lower overall increase in cost and that existing commitments would see "nothing change".

A sign of troubling times for private gaming servers?

Many gamers host private servers for their gaming needs, ranging from a small group of friends and family running a persistent Minecraft instance to servers that cater to hundreds, if not thousands, of players simultaneously, often with commercial caveats.

An increase in price affects both, though possibly the latter disproportionately, as monetization or donations generally sustain them, and they can already run into hundreds of dollars a month in upkeep.

OVHcloud's CEO has highlighted why the move, which seems to be focused on newer gaming servers, which saw the largest increase across the board, is necessary: its memory costs have increased sixfold and could rise to as much as twelvefold by early 2027.

The underlying reason is one that is easy to point at: AI server demand is not only dictating storage and memory market prices, but it could also be weighing purchase decisions at cloud providers, many who can envisage growing and consistent demand for such server instances, therefore raising the opportunity cost of other deployments; OVHcloud's 2026 'Game' servers for example, come with AMD's Ryzen X3D CPUs in two trims currently.

While these CPUs are great for games, they might not be cost-effective for datacenter needs due to higher per-core costs and lower clock speeds than comparable mainstream options, placing them a distant third in a list that has core-heavy server-grade CPUs at the top.

The writing hasn't been on the wall exactly, and it makes for an interesting comparison of how far numbers have traveled in less than a year: in November 2025, Klaba anticipated cloud product prices rising 5 to 10% between April and September 2026. In February 2026, announcing the year's first increase, he described an impact on cloud deployments between 2021 and 2025 of 2 to 6%, depending on hardware age.

He conceded at the time that asking existing customers to subsidize new ones was a little unfair, and argued it was the only way to keep cloud accessible over the following two years.

OVHcloud is an unusual case here: it builds its own servers, which is rare in an industry that often offloads that end to a third-party provider, and while that vertical integration has historically been the source of its price advantage, it has not protected the company here because OVHcloud still buys the same DIMMs and NVMe drives as everyone else.

The Register spoke to the founder of a mid-sized managed service provider who was entirely unsurprised by OVHcloud's announcement and expects AWS and Azure to follow.

The hyperscalers have deeper balance sheets, longer supply agreements, and more room to absorb component costs quietly, so any move from them will likely be slower and less legible than a founder posting percentages on X. It will, however, arguably not be smaller and will be considerably more far-reaching thanks to how deeply integrated some of their products are across the world.

Rahim Amir is a UAE-based tech writer who enjoys building PCs as much as he enjoys writing about them. He has been professionally writing about PC hardware since 2023, focusing on buyer’s guides, hardware reviews, and sponsored content and features related to tech.

Having built hundreds of gaming PCs and being an avid gamer in his spare time, Rahim tends to have stronger opinions about hardware than most. This is particularly on display when he gets his way with powerful, but minimalistic RGB builds even as Small Form Factor (SFF) PCs come a close second.