LG is reportedly pulling a McAfee pop-up ad from a controversial app that some of its monitors have stealthily installed on connected computers.

The app, LG Monitor App Installer, installs itself through a Windows Update alongside monitor driver updates. LG Monitor App Installer then pushes ads for a 30-day free trial for McAfee, as well as other software, via a pop-up on affected systems, multiple users have reported.

This has drawn negative attention recently, with complaints surfacing on Reddit and a subsequent video from YouTube channel Gamers Nexus. In the video, editor-in-chief Steve Burke said that the publication paid $1,200 for an LG UltraGear 3GX900A-B gaming monitor (the monitor’s price dropped to $600 two days later, Burke said) for testing and replicated the behavior “several times” across “multiple” Windows 11 systems.

After LG Monitor App Installer was installed, a pop-up appeared on the screen’s lower-right corner “on every single boot,” Burke said. Most of the time, the pop-up was a McAfee ad. The publication also reported seeing ads for LG Switch, LG Calibration Studio, LG Dual Controller, and LG Channels on rare occasions.

McAfee pop-up ad being removed

Following Gamers Nexus’ video, a Microsoft representative stated that the LG Monitor App Installer will no longer show pop-up ads for McAfee. In response to a social media post about the app, Pavan Davuluri, EVP of Windows and devices at Microsoft, said this week:

We’ve connected with the team at LG and as an immediate next step, they have agreed to disable the McAfee pop-up from their app. We appreciate LG working with us toward a shared goal of a better experience for our mutual customers. We will keep improving here with our ecosystem partners.

As mentioned, some LG monitors appear to have been installing LG Monitor App Installer onto Windows computers for months. Publication Windows Latest noted that the app recently got an update, “and its changelog mentions McAfee as an additional app,” which could be what prompted more people to see the ads…and then complain about them.

However, the removal of McAfee doesn’t address the problem of a peripheral installing ad-pushing software onto people’s computers.