On March 21, 2026, BTS held a comeback concert at Gwanghwamun Plaza in central Seoul, which led to a significant increase in foreign visitors to major commercial districts in the city. Data from the Korea Tourism Organization showed that over 78,000 foreigners visited Jung Ward, home to the popular Myeongdong shopping district, marking a 15.1% rise compared to the previous year. Additionally, Seongsu-dong emerged as a new shopping hub, benefiting from the influx of international fans. This surge highlights BTS's continuing influence on tourism and local commerce in Seoul, reinforcing their role as major cultural ambassadors for South Korea. The event also precedes BTS's upcoming world tour in Latin America, signaling sustained global interest in the group.
BTS Concert Foreign Visitor Surge
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